Sample Campaign Report

Cyberfirst on WRAL
From 2000-08-01 to 2000-08-31
Impressions Clickthroughs Imp. Errors Click Errors
Num Rate Num Rate Num Rate
1,472,590 2,127 0.14 % 0 0.00 % 0 0.00 %

By Creative

Impressions Clickthroughs Imp. Errors Click Errors
Creative Num Perc Num Rate Num Rate Num Rate
WRALmart 864 0.06 % 15 1.74 % 0 0.00 % 0 0.00 %
consumer 10,162 0.69 % 41 0.40 % 0 0.00 % 0 0.00 %
entertainment 10,051 0.68 % 72 0.72 % 0 0.00 % 0 0.00 %
family 6,457 0.44 % 31 0.48 % 0 0.00 % 0 0.00 %
food 11,146 0.76 % 52 0.47 % 0 0.00 % 0 0.00 %
health 4,829 0.33 % 38 0.79 % 0 0.00 % 0 0.00 %
local_news 187,912 12.76 % 427 0.23 % 0 0.00 % 0 0.00 %
news 85,848 5.83 % 180 0.21 % 0 0.00 % 0 0.00 %
sports 42,878 2.91 % 107 0.25 % 0 0.00 % 0 0.00 %
technology 5,881 0.40 % 23 0.39 % 0 0.00 % 0 0.00 %
traffic 43,584 2.96 % 29 0.07 % 0 0.00 % 0 0.00 %
weather 1,062,978 72.18 % 1,112 0.10 % 0 0.00 % 0 0.00 %

By Date

Impressions Clickthroughs Imp. Errors Click Errors
Date Num Perc Num Rate Num Rate Num Rate
2000-08-01 142,984 9.71 % 192 0.13 % 0 0.00 % 0 0.00 %
2000-08-02 184,715 12.54 % 283 0.15 % 0 0.00 % 0 0.00 %
2000-08-03 207,476 14.09 % 321 0.15 % 0 0.00 % 0 0.00 %
2000-08-04 218,773 14.86 % 330 0.15 % 0 0.00 % 0 0.00 %
2000-08-05 59,572 4.05 % 92 0.15 % 0 0.00 % 0 0.00 %
2000-08-06 54,284 3.69 % 93 0.17 % 0 0.00 % 0 0.00 %
2000-08-07 136,357 9.26 % 248 0.18 % 0 0.00 % 0 0.00 %
2000-08-08 114,313 7.76 % 218 0.19 % 0 0.00 % 0 0.00 %
2000-08-09 143,401 9.74 % 166 0.12 % 0 0.00 % 0 0.00 %
2000-08-10 155,113 10.53 % 126 0.08 % 0 0.00 % 0 0.00 %
2000-08-11 55,602 3.78 % 58 0.10 % 0 0.00 % 0 0.00 %

By Hour

Impressions Clickthroughs Imp. Errors Click Errors
Hour Num Perc Num Rate Num Rate Num Rate
0 27,655 1.88 % 93 0.34 % 0 0.00 % 0 0.00 %
1 23,494 1.60 % 35 0.15 % 0 0.00 % 0 0.00 %
2 20,917 1.42 % 21 0.10 % 0 0.00 % 0 0.00 %
3 15,717 1.07 % 45 0.29 % 0 0.00 % 0 0.00 %
4 15,317 1.04 % 7 0.05 % 0 0.00 % 0 0.00 %
5 18,823 1.28 % 17 0.09 % 0 0.00 % 0 0.00 %
6 29,708 2.02 % 33 0.11 % 0 0.00 % 0 0.00 %
7 59,291 4.03 % 71 0.12 % 0 0.00 % 0 0.00 %
8 90,102 6.12 % 108 0.12 % 0 0.00 % 0 0.00 %
9 71,544 4.86 % 93 0.13 % 0 0.00 % 0 0.00 %
10 76,797 5.22 % 129 0.17 % 0 0.00 % 0 0.00 %
11 87,157 5.92 % 111 0.13 % 0 0.00 % 0 0.00 %
12 93,014 6.32 % 163 0.18 % 0 0.00 % 0 0.00 %
13 88,235 5.99 % 157 0.18 % 0 0.00 % 0 0.00 %
14 93,570 6.35 % 160 0.17 % 0 0.00 % 0 0.00 %
15 124,066 8.43 % 163 0.13 % 0 0.00 % 0 0.00 %
16 129,313 8.78 % 212 0.16 % 0 0.00 % 0 0.00 %
17 82,580 5.61 % 82 0.10 % 0 0.00 % 0 0.00 %
18 61,713 4.19 % 91 0.15 % 0 0.00 % 0 0.00 %
19 52,011 3.53 % 70 0.13 % 0 0.00 % 0 0.00 %
20 61,160 4.15 % 74 0.12 % 0 0.00 % 0 0.00 %
21 61,524 4.18 % 85 0.14 % 0 0.00 % 0 0.00 %
22 47,428 3.22 % 47 0.10 % 0 0.00 % 0 0.00 %
23 41,454 2.82 % 60 0.14 % 0 0.00 % 0 0.00 %

By Section

Impressions Clickthroughs Imp. Errors Click Errors
Section Num Perc Num Rate Num Rate Num Rate
www.wral.com - consumer 10,162 0.69 % 41 0.40 % 0 0.00 % 0 0.00 %
www.wral.com - entertainment 10,051 0.68 % 72 0.72 % 0 0.00 % 0 0.00 %
www.wral.com - family 6,457 0.44 % 31 0.48 % 0 0.00 % 0 0.00 %
www.wral.com - food 11,146 0.76 % 52 0.47 % 0 0.00 % 0 0.00 %
www.wral.com - health 4,829 0.33 % 38 0.79 % 0 0.00 % 0 0.00 %
www.wral.com - local news 187,912 12.76 % 427 0.23 % 0 0.00 % 0 0.00 %
www.wral.com - news 85,848 5.83 % 180 0.21 % 0 0.00 % 0 0.00 %
www.wral.com - sports 42,878 2.91 % 107 0.25 % 0 0.00 % 0 0.00 %
www.wral.com - technology 5,881 0.40 % 23 0.39 % 0 0.00 % 0 0.00 %
www.wral.com - traffic 43,584 2.96 % 29 0.07 % 0 0.00 % 0 0.00 %
www.wral.com - weather 982,761 66.74 % 1,025 0.10 % 0 0.00 % 0 0.00 %
www.wral.com - weather - hurricanes 80,217 5.45 % 87 0.11 % 0 0.00 % 0 0.00 %
www.wral.com - wralmart 864 0.06 % 15 1.74 % 0 0.00 % 0 0.00 %