Section: www.wral.com
From 2000-08-01 to 2000-08-31
Impressions |
Clickthroughs |
Imp. Errors |
Click Errors |
Num |
Rate |
Num |
Rate |
Num |
Rate |
6,679,664 |
12,693 |
0.19 % |
5,460 |
0.08 % |
1,138 |
8.23 % |
By Campaign
|
Impressions |
Clickthroughs |
Imp. Errors |
Click Errors |
Campaign |
Num |
Perc |
Num |
Rate |
Num |
Rate |
Num |
Rate |
Ad Council Target Test 2 |
178 |
0.00 % |
0 |
0.00 % |
0 |
0.00 % |
0 |
0.00 % |
Ad Council Target Test 3 |
250 |
0.00 % |
4 |
1.60 % |
0 |
0.00 % |
0 |
0.00 % |
Alltel Weather Watch |
106,344 |
1.59 % |
97 |
0.09 % |
0 |
0.00 % |
0 |
0.00 % |
BellSouth August |
124,003 |
1.86 % |
732 |
0.59 % |
0 |
0.00 % |
0 |
0.00 % |
Buyers Advantage Realty |
173 |
0.00 % |
1 |
0.58 % |
0 |
0.00 % |
0 |
0.00 % |
Click Carolina |
138,318 |
2.07 % |
312 |
0.23 % |
0 |
0.00 % |
0 |
0.00 % |
Cyberfirst on WRAL |
1,472,590 |
22.05 % |
2,127 |
0.14 % |
0 |
0.00 % |
0 |
0.00 % |
Festival Rodin |
86,154 |
1.29 % |
359 |
0.42 % |
0 |
0.00 % |
0 |
0.00 % |
First Citizens Summer |
59,877 |
0.90 % |
181 |
0.30 % |
0 |
0.00 % |
0 |
0.00 % |
Flycast ROS |
1,570,312 |
23.51 % |
1,920 |
0.12 % |
0 |
0.00 % |
2 |
0.10 % |
Home Source Power Hurricanes |
47,850 |
0.72 % |
422 |
0.88 % |
0 |
0.00 % |
2 |
0.47 % |
House Campaign |
275,759 |
4.13 % |
444 |
0.16 % |
0 |
0.00 % |
0 |
0.00 % |
Lowes Food - Traffic Patrol |
15,664 |
0.23 % |
25 |
0.16 % |
0 |
0.00 % |
0 |
0.00 % |
Lowry Ophthalmology |
55,515 |
0.83 % |
143 |
0.26 % |
0 |
0.00 % |
0 |
0.00 % |
Mann ENT Summer Campaign |
61,929 |
0.93 % |
191 |
0.31 % |
0 |
0.00 % |
0 |
0.00 % |
MarieGifts.com Aug.-Sept. |
9,706 |
0.15 % |
37 |
0.38 % |
0 |
0.00 % |
0 |
0.00 % |
NC Electric Corp - Hurricanes (banner) |
75,748 |
1.13 % |
71 |
0.09 % |
0 |
0.00 % |
0 |
0.00 % |
NC Electric Corp - Hurricanes (button) |
111,699 |
1.67 % |
197 |
0.18 % |
0 |
0.00 % |
0 |
0.00 % |
NCSU CTU on WRAL |
3,117 |
0.05 % |
10 |
0.32 % |
0 |
0.00 % |
0 |
0.00 % |
Programming Teases |
930,073 |
13.92 % |
2,501 |
0.27 % |
0 |
0.00 % |
6 |
0.24 % |
Purelip affiliate program |
92 |
0.00 % |
2 |
2.17 % |
0 |
0.00 % |
0 |
0.00 % |
Shop the Country - Classic TV |
827,508 |
12.39 % |
1,162 |
0.14 % |
0 |
0.00 % |
1 |
0.09 % |
Survivor Challenge |
30,480 |
0.46 % |
85 |
0.28 % |
0 |
0.00 % |
0 |
0.00 % |
WRAL House |
537,573 |
8.05 % |
1,336 |
0.25 % |
0 |
0.00 % |
0 |
0.00 % |
dbusiness.com Trade |
138,752 |
2.08 % |
334 |
0.24 % |
0 |
0.00 % |
0 |
0.00 % |
By Creative
|
Impressions |
Clickthroughs |
Imp. Errors |
Click Errors |
Creative |
Num |
Perc |
Num |
Rate |
Num |
Rate |
Num |
Rate |
3 defenses |
92 |
0.00 % |
2 |
2.17 % |
0 |
0.00 % |
0 |
0.00 % |
Alltel Weather Watch |
106,344 |
1.59 % |
97 |
0.09 % |
0 |
0.00 % |
0 |
0.00 % |
Animal Cam |
35,504 |
0.53 % |
253 |
0.71 % |
0 |
0.00 % |
0 |
0.00 % |
Barnes and Noble |
9,439 |
0.14 % |
11 |
0.12 % |
0 |
0.00 % |
0 |
0.00 % |
BellSouth YP |
124,003 |
1.86 % |
732 |
0.59 % |
0 |
0.00 % |
0 |
0.00 % |
Buyers Advantage Realty |
173 |
0.00 % |
1 |
0.58 % |
0 |
0.00 % |
0 |
0.00 % |
CBS 48 Hours |
30,844 |
0.46 % |
93 |
0.30 % |
0 |
0.00 % |
0 |
0.00 % |
CBS 60 Minutes |
8,977 |
0.13 % |
16 |
0.18 % |
0 |
0.00 % |
0 |
0.00 % |
CBS 60 Minutes II |
10,089 |
0.15 % |
17 |
0.17 % |
0 |
0.00 % |
0 |
0.00 % |
CBS Big Brother |
101,214 |
1.52 % |
510 |
0.50 % |
0 |
0.00 % |
0 |
0.00 % |
CBS Family Law |
13,417 |
0.20 % |
19 |
0.14 % |
0 |
0.00 % |
0 |
0.00 % |
CBS JAG |
15,437 |
0.23 % |
51 |
0.33 % |
0 |
0.00 % |
0 |
0.00 % |
CBS Judging Amy |
10,886 |
0.16 % |
29 |
0.27 % |
0 |
0.00 % |
0 |
0.00 % |
CBS Letterman |
124,596 |
1.87 % |
256 |
0.21 % |
0 |
0.00 % |
0 |
0.00 % |
CBS Raymond |
13,507 |
0.20 % |
14 |
0.10 % |
0 |
0.00 % |
0 |
0.00 % |
CBS Survivor |
30,190 |
0.45 % |
379 |
1.26 % |
0 |
0.00 % |
3 |
0.79 % |
CBS Touched By An Angel |
10,430 |
0.16 % |
16 |
0.15 % |
0 |
0.00 % |
0 |
0.00 % |
CBS Walker, Texas Ranger |
11,471 |
0.17 % |
18 |
0.16 % |
0 |
0.00 % |
0 |
0.00 % |
Cape Light Tapes |
35,738 |
0.54 % |
43 |
0.12 % |
0 |
0.00 % |
0 |
0.00 % |
Classic TV |
837,006 |
12.53 % |
1,177 |
0.14 % |
0 |
0.00 % |
1 |
0.08 % |
Click Carolina |
138,318 |
2.07 % |
312 |
0.23 % |
0 |
0.00 % |
0 |
0.00 % |
Durham Bulls Tickets |
9,128 |
0.14 % |
9 |
0.10 % |
0 |
0.00 % |
0 |
0.00 % |
Festival Rodin |
86,154 |
1.29 % |
359 |
0.42 % |
0 |
0.00 % |
0 |
0.00 % |
Festival Rodin Store |
35,473 |
0.53 % |
59 |
0.17 % |
0 |
0.00 % |
0 |
0.00 % |
Fly Free with CardMiles |
14,969 |
0.22 % |
37 |
0.25 % |
0 |
0.00 % |
0 |
0.00 % |
Free Auto Insurance Quote |
14,971 |
0.22 % |
43 |
0.29 % |
0 |
0.00 % |
0 |
0.00 % |
Free Home Insurance Quote |
14,969 |
0.22 % |
60 |
0.40 % |
0 |
0.00 % |
0 |
0.00 % |
GolfServ |
9,202 |
0.14 % |
7 |
0.08 % |
0 |
0.00 % |
0 |
0.00 % |
GolfServ 2 |
9,409 |
0.14 % |
9 |
0.10 % |
0 |
0.00 % |
0 |
0.00 % |
Higher Rate Online CD |
14,968 |
0.22 % |
41 |
0.27 % |
0 |
0.00 % |
0 |
0.00 % |
Home Source Power Banner |
47,850 |
0.72 % |
422 |
0.88 % |
0 |
0.00 % |
2 |
0.47 % |
InfoSpace |
35,114 |
0.53 % |
70 |
0.20 % |
0 |
0.00 % |
0 |
0.00 % |
Live Webcasts |
9,312 |
0.14 % |
9 |
0.10 % |
0 |
0.00 % |
0 |
0.00 % |
Lowes Food to Go |
15,664 |
0.23 % |
25 |
0.16 % |
0 |
0.00 % |
0 |
0.00 % |
Lowry Eye (Fuzzy) |
55,515 |
0.83 % |
143 |
0.26 % |
0 |
0.00 % |
0 |
0.00 % |
MarieGifts 1 |
9,706 |
0.15 % |
37 |
0.38 % |
0 |
0.00 % |
0 |
0.00 % |
Mortgage Quotes |
9,227 |
0.14 % |
10 |
0.11 % |
0 |
0.00 % |
0 |
0.00 % |
NCNeighbors.com |
9,329 |
0.14 % |
9 |
0.10 % |
0 |
0.00 % |
0 |
0.00 % |
NCSU CTU |
3,117 |
0.05 % |
10 |
0.32 % |
0 |
0.00 % |
0 |
0.00 % |
On-Time Traffic |
9,198 |
0.14 % |
5 |
0.05 % |
0 |
0.00 % |
0 |
0.00 % |
On-Time Traffic2 |
35,278 |
0.53 % |
52 |
0.15 % |
0 |
0.00 % |
0 |
0.00 % |
Online Sales |
9,319 |
0.14 % |
10 |
0.11 % |
0 |
0.00 % |
0 |
0.00 % |
Project Rebuild |
35,659 |
0.53 % |
51 |
0.14 % |
0 |
0.00 % |
0 |
0.00 % |
Restaurant Ratings |
35,542 |
0.53 % |
128 |
0.36 % |
0 |
0.00 % |
0 |
0.00 % |
The Personal Touch |
61,929 |
0.93 % |
191 |
0.31 % |
0 |
0.00 % |
0 |
0.00 % |
The Spin Cycle |
30,480 |
0.46 % |
85 |
0.28 % |
0 |
0.00 % |
0 |
0.00 % |
Touchstone Energy |
187,447 |
2.81 % |
268 |
0.14 % |
0 |
0.00 % |
0 |
0.00 % |
Upon This Rock |
35,209 |
0.53 % |
68 |
0.19 % |
0 |
0.00 % |
0 |
0.00 % |
Virtual Station Tour |
36,032 |
0.54 % |
246 |
0.68 % |
0 |
0.00 % |
0 |
0.00 % |
WRAL 5 On Your Side |
118,615 |
1.78 % |
359 |
0.30 % |
0 |
0.00 % |
1 |
0.28 % |
WRAL Health Team |
114,204 |
1.71 % |
213 |
0.19 % |
0 |
0.00 % |
2 |
0.93 % |
WRAL OnTime Traffic |
143,363 |
2.15 % |
168 |
0.12 % |
0 |
0.00 % |
0 |
0.00 % |
WRAL Traffic-Weather |
86,538 |
1.30 % |
169 |
0.20 % |
0 |
0.00 % |
0 |
0.00 % |
WRAL Weather-Traffic |
86,295 |
1.29 % |
174 |
0.20 % |
0 |
0.00 % |
0 |
0.00 % |
WRAL Wireless Edition |
9,235 |
0.14 % |
8 |
0.09 % |
0 |
0.00 % |
0 |
0.00 % |
WRAL Wireless Small |
35,253 |
0.53 % |
62 |
0.18 % |
0 |
0.00 % |
0 |
0.00 % |
WRALmart |
864 |
0.01 % |
15 |
1.74 % |
0 |
0.00 % |
0 |
0.00 % |
Weather Net |
35,281 |
0.53 % |
133 |
0.38 % |
0 |
0.00 % |
0 |
0.00 % |
bulls store |
29,572 |
0.44 % |
34 |
0.11 % |
0 |
0.00 % |
0 |
0.00 % |
consumer |
10,162 |
0.15 % |
41 |
0.40 % |
0 |
0.00 % |
0 |
0.00 % |
dbusiness.com Trade |
138,752 |
2.08 % |
334 |
0.24 % |
0 |
0.00 % |
0 |
0.00 % |
entertainment |
10,051 |
0.15 % |
72 |
0.72 % |
0 |
0.00 % |
0 |
0.00 % |
family |
6,457 |
0.10 % |
31 |
0.48 % |
0 |
0.00 % |
0 |
0.00 % |
flycast1 |
1,570,312 |
23.51 % |
1,920 |
0.12 % |
0 |
0.00 % |
2 |
0.10 % |
food |
11,146 |
0.17 % |
52 |
0.47 % |
0 |
0.00 % |
0 |
0.00 % |
health |
4,829 |
0.07 % |
38 |
0.79 % |
0 |
0.00 % |
0 |
0.00 % |
iHigh Large |
9,376 |
0.14 % |
14 |
0.15 % |
0 |
0.00 % |
0 |
0.00 % |
iHigh Small |
35,818 |
0.54 % |
55 |
0.15 % |
0 |
0.00 % |
0 |
0.00 % |
infospace |
157,772 |
2.36 % |
334 |
0.21 % |
0 |
0.00 % |
0 |
0.00 % |
local_news |
187,912 |
2.81 % |
427 |
0.23 % |
0 |
0.00 % |
0 |
0.00 % |
math |
178 |
0.00 % |
0 |
0.00 % |
0 |
0.00 % |
0 |
0.00 % |
news |
85,848 |
1.29 % |
180 |
0.21 % |
0 |
0.00 % |
0 |
0.00 % |
online sales |
29,469 |
0.44 % |
17 |
0.06 % |
0 |
0.00 % |
0 |
0.00 % |
ontime traffic |
29,607 |
0.44 % |
24 |
0.08 % |
0 |
0.00 % |
0 |
0.00 % |
smokey |
250 |
0.00 % |
4 |
1.60 % |
0 |
0.00 % |
0 |
0.00 % |
sports |
42,878 |
0.64 % |
107 |
0.25 % |
0 |
0.00 % |
0 |
0.00 % |
technology |
5,881 |
0.09 % |
23 |
0.39 % |
0 |
0.00 % |
0 |
0.00 % |
traffic |
43,584 |
0.65 % |
29 |
0.07 % |
0 |
0.00 % |
0 |
0.00 % |
weather |
1,062,978 |
15.91 % |
1,112 |
0.10 % |
0 |
0.00 % |
0 |
0.00 % |
wireless |
29,339 |
0.44 % |
35 |
0.12 % |
0 |
0.00 % |
0 |
0.00 % |
By Date
|
Impressions |
Clickthroughs |
Imp. Errors |
Click Errors |
Date |
Num |
Perc |
Num |
Rate |
Num |
Rate |
Num |
Rate |
2000-08-01 |
699,418 |
10.47 % |
1,062 |
0.15 % |
2,581 |
0.37 % |
58 |
5.18 % |
2000-08-02 |
778,477 |
11.65 % |
1,510 |
0.19 % |
0 |
0.00 % |
149 |
8.98 % |
2000-08-03 |
846,863 |
12.68 % |
1,613 |
0.19 % |
0 |
0.00 % |
101 |
5.89 % |
2000-08-04 |
847,254 |
12.68 % |
1,487 |
0.18 % |
0 |
0.00 % |
84 |
5.35 % |
2000-08-05 |
297,402 |
4.45 % |
695 |
0.23 % |
0 |
0.00 % |
60 |
7.95 % |
2000-08-06 |
297,217 |
4.45 % |
620 |
0.21 % |
12 |
0.00 % |
170 |
21.52 % |
2000-08-07 |
644,214 |
9.64 % |
1,386 |
0.22 % |
0 |
0.00 % |
96 |
6.48 % |
2000-08-08 |
573,119 |
8.58 % |
1,210 |
0.21 % |
0 |
0.00 % |
89 |
6.85 % |
2000-08-09 |
700,430 |
10.49 % |
1,436 |
0.21 % |
5 |
0.00 % |
118 |
7.59 % |
2000-08-10 |
726,956 |
10.88 % |
1,234 |
0.17 % |
2,862 |
0.39 % |
120 |
8.86 % |
2000-08-11 |
268,314 |
4.02 % |
440 |
0.16 % |
0 |
0.00 % |
93 |
17.45 % |
By Hour
|
Impressions |
Clickthroughs |
Imp. Errors |
Click Errors |
Hour |
Num |
Perc |
Num |
Rate |
Num |
Rate |
Num |
Rate |
0 |
105,846 |
1.58 % |
730 |
0.69 % |
0 |
0.00 % |
170 |
18.89 % |
1 |
84,443 |
1.26 % |
171 |
0.20 % |
0 |
0.00 % |
62 |
26.61 % |
2 |
74,235 |
1.11 % |
90 |
0.12 % |
0 |
0.00 % |
17 |
15.89 % |
3 |
56,660 |
0.85 % |
146 |
0.26 % |
0 |
0.00 % |
40 |
21.51 % |
4 |
57,299 |
0.86 % |
68 |
0.12 % |
0 |
0.00 % |
10 |
12.82 % |
5 |
76,414 |
1.14 % |
76 |
0.10 % |
0 |
0.00 % |
4 |
5.00 % |
6 |
132,820 |
1.99 % |
180 |
0.14 % |
0 |
0.00 % |
16 |
8.16 % |
7 |
284,721 |
4.26 % |
385 |
0.14 % |
0 |
0.00 % |
31 |
7.45 % |
8 |
445,686 |
6.67 % |
954 |
0.21 % |
0 |
0.00 % |
54 |
5.36 % |
9 |
362,246 |
5.42 % |
647 |
0.18 % |
0 |
0.00 % |
61 |
8.62 % |
10 |
375,892 |
5.63 % |
684 |
0.18 % |
2,862 |
0.76 % |
87 |
11.28 % |
11 |
424,113 |
6.35 % |
758 |
0.18 % |
0 |
0.00 % |
125 |
14.16 % |
12 |
478,532 |
7.16 % |
976 |
0.20 % |
2,195 |
0.46 % |
64 |
6.15 % |
13 |
461,648 |
6.91 % |
908 |
0.20 % |
104 |
0.02 % |
50 |
5.22 % |
14 |
479,962 |
7.19 % |
931 |
0.19 % |
93 |
0.02 % |
46 |
4.71 % |
15 |
606,083 |
9.07 % |
1,057 |
0.17 % |
146 |
0.02 % |
64 |
5.71 % |
16 |
557,121 |
8.34 % |
1,441 |
0.26 % |
44 |
0.01 % |
69 |
4.57 % |
17 |
345,723 |
5.18 % |
536 |
0.16 % |
4 |
0.00 % |
34 |
5.96 % |
18 |
245,901 |
3.68 % |
361 |
0.15 % |
0 |
0.00 % |
16 |
4.24 % |
19 |
207,046 |
3.10 % |
329 |
0.16 % |
0 |
0.00 % |
16 |
4.64 % |
20 |
231,337 |
3.46 % |
360 |
0.16 % |
12 |
0.01 % |
6 |
1.64 % |
21 |
242,251 |
3.63 % |
388 |
0.16 % |
0 |
0.00 % |
14 |
3.48 % |
22 |
199,402 |
2.99 % |
286 |
0.14 % |
0 |
0.00 % |
16 |
5.30 % |
23 |
144,283 |
2.16 % |
231 |
0.16 % |
0 |
0.00 % |
66 |
22.22 % |
By Section
|
Impressions |
Clickthroughs |
Imp. Errors |
Click Errors |
Section |
Num |
Perc |
Num |
Rate |
Num |
Rate |
Num |
Rate |
www.wral.com |
6,152 |
0.09 % |
12 |
0.20 % |
0 |
0.00 % |
2 |
14.29 % |
www.wral.com - consumer |
27,840 |
0.42 % |
157 |
0.56 % |
4 |
0.01 % |
50 |
24.15 % |
www.wral.com - entertainment |
28,567 |
0.43 % |
256 |
0.90 % |
8 |
0.03 % |
47 |
15.51 % |
www.wral.com - family |
17,358 |
0.26 % |
161 |
0.93 % |
3 |
0.02 % |
32 |
16.58 % |
www.wral.com - food |
31,782 |
0.48 % |
196 |
0.62 % |
10 |
0.03 % |
26 |
11.71 % |
www.wral.com - health |
13,060 |
0.20 % |
128 |
0.98 % |
4 |
0.03 % |
29 |
18.47 % |
www.wral.com - health (coldsores) |
92 |
0.00 % |
2 |
2.17 % |
4 |
4.17 % |
1 |
33.33 % |
www.wral.com - homepage |
1,158,615 |
17.35 % |
2,278 |
0.20 % |
2,809 |
0.24 % |
118 |
4.92 % |
www.wral.com - homepage - programtease |
930,073 |
13.92 % |
2,501 |
0.27 % |
440 |
0.05 % |
53 |
2.08 % |
www.wral.com - local news |
613,552 |
9.19 % |
1,451 |
0.24 % |
508 |
0.08 % |
193 |
11.74 % |
www.wral.com - news |
235,413 |
3.52 % |
536 |
0.23 % |
142 |
0.06 % |
94 |
14.92 % |
www.wral.com - real estate |
173 |
0.00 % |
1 |
0.58 % |
0 |
0.00 % |
0 |
0.00 % |
www.wral.com - robocam |
16,843 |
0.25 % |
119 |
0.71 % |
27 |
0.16 % |
9 |
7.03 % |
www.wral.com - sports |
147,280 |
2.20 % |
398 |
0.27 % |
178 |
0.12 % |
57 |
12.53 % |
www.wral.com - technology |
16,100 |
0.24 % |
118 |
0.73 % |
12 |
0.07 % |
52 |
30.59 % |
www.wral.com - townsquare |
33,709 |
0.50 % |
209 |
0.62 % |
5 |
0.01 % |
45 |
17.72 % |
www.wral.com - traffic |
134,762 |
2.02 % |
204 |
0.15 % |
10 |
0.01 % |
25 |
10.92 % |
www.wral.com - weather |
2,817,792 |
42.18 % |
2,787 |
0.10 % |
821 |
0.03 % |
202 |
6.76 % |
www.wral.com - weather - hurricanes |
200,190 |
3.00 % |
277 |
0.14 % |
148 |
0.07 % |
24 |
7.97 % |
www.wral.com - weather - hurricanes left1 |
111,699 |
1.67 % |
197 |
0.18 % |
156 |
0.14 % |
23 |
10.45 % |
www.wral.com - weather - hurricanes left2 |
136,146 |
2.04 % |
623 |
0.46 % |
169 |
0.12 % |
32 |
4.89 % |
www.wral.com - wralmart |
2,466 |
0.04 % |
82 |
3.33 % |
2 |
0.08 % |
24 |
22.64 % |
|