Reports

There are four types of reports in OASIS: Select the type of report and set up any necessary parameters on the Reports page. The revenue report requires a start and end date. The inventory report requires a section and depth (the start and end dates are defined a priori in the Preferences under the Admin interface). The campaign report requires selecting a campaign and a start and end date. The Section report requires a section, a depth, and start and end dates.

Revenue Report

The revenue report summarizes all invoiceable revenue accrued during the specified period. It does not project revenue into the future, so CPM and CPC charges are only computed for impressions and clickthroughs that have actually been delivered.

The average CPM is equal to the total revenue from CPM charges divided by all impressions (whether sold by impression or not).

The average CPC is equal to the total revenue from CPC charges divided by all clickthroughs (whether sold by clickthrough or not).

See the sample revenue report at the end of this section.

Inventory Report

This report shows you projected inventory for the specified section (down to the depth you specified). It also shows you how much of that inventory is allocated (based on nightly simulations). By clicking on a date, you can get a breakdown of the sections' inventory for that day.

To change the number of days forward the projections are made or the number of days' worth of back data used, change the InvDaysForward or InvDaysBack preferences with the Admin interface.

Campaign Report

A campaign report summarizes all activity for a given campaign for the specified period. This is the same exact report that is sent to an advertiser each week, summarizing the performance of the campaign for the week.

Formulas:

The campaign's numbers are broken out by creative, by date, by hour, and by section.

See the sample campaign report at the end of this section.

Section Report

A section report summarizes all activity for a given section for the specified period. You can use this report to get an idea of how many impressions you have to give in a particular section of your site. When you select a section for the report, you must select a depth. Choose "All" to see numbers for the entire tree beneath your selected section. Choose "1" to only see the numbers for the selected section itself. Choose 2 - 5 to see more or less of the tree.

Formulas:

The section's numbers are broken out by campaign, by creative, by date, by hour, and by section.

See the sample section report at the end of this section.